Understood. Here is the corrected version using Whitmore Bedrooms as the legal/business name and keeping the Unit 7 Savile St, Batley WF17 6JS address only.

 

Privacy Policy

 

Last updated: 23 March 2026

Whitmore Bedrooms operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Whitmore Bedrooms is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, store and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

 

1. Who we are

 

Data controller: Whitmore Bedrooms

Email: hello@whitmorebedrooms.co.uk

Address: Unit 7 Savile St, Batley WF17 6JS, United Kingdom

 

2. Personal information we collect or process

 

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been anonymised or de-identified so that it can no longer reasonably be linked to you.

Depending on how you interact with the Services, we may collect and process the following categories of personal information:

 

• Contact details including your name, billing address, delivery address, email address and phone number

• Order and transaction information including the items you view, add to your basket, purchase, return, exchange or cancel, along with your order history and transaction details

• Payment information including payment method, payment confirmation and limited payment-related details. Payments are processed securely by third-party payment providers such as Stripe. We do not store full card details on our servers

• Account information including your username, password, preferences and settings, where account functionality is available

• Enquiry and support information including messages you send us and any photos, measurements or other files you upload or share with us

• Communications including email correspondence and customer service interactions

• Device and technical information including IP address, browser type, device information, network connection and similar technical identifiers

• Usage information including how you use and navigate the Services

• Marketing preferences including whether you have opted in or out of receiving marketing communications

 

 

3. Sources of personal information

 

We may collect personal information from the following sources:

 

• Directly from you when you place an order, create an account, contact us, sign up for marketing, submit an enquiry or otherwise provide information to us

• Automatically through the Services including through your device and through cookies and similar technologies when you browse or interact with the website

• From service providers who help us operate the website, process payments, analyse performance, deliver orders or support our services

• From partners or other third parties where relevant to the operation of the Services

 

 

4. How we use your personal information

 

Depending on how you interact with us, we may use your personal information for the following purposes:

 

A) To provide our products and services

 

We use your personal information to process orders, take payment, arrange delivery, fulfil purchases, manage returns and refunds, provide account functionality where available, and send service-related communications.

Lawful basis: performance of a contract and legal obligation

 

B) To provide customer support and handle enquiries

 

We use your personal information to respond to questions, resolve issues, and keep records of communications.

Lawful basis: legitimate interests in running our business and supporting customers

 

C) To tailor and improve the Services

 

We use personal information to improve the website, understand customer behaviour, develop products and services, remember preferences, and improve the shopping experience.

Lawful basis: legitimate interests and, where required, consent

 

D) To send marketing communications

 

We may use your personal information to send marketing and promotional communications by email where you have opted in to receive them. You can unsubscribe at any time using the link in our emails or by contacting us.

Lawful basis: consent

 

E) To measure advertising performance and show relevant ads

 

We may use personal information to measure conversions, improve advertising performance and show more relevant advertising through services such as Meta and Google.

Lawful basis: consent via cookies and similar technologies, where required

 

F) For security, fraud prevention and legal reasons

 

We may use your personal information to help keep the Services secure, detect and investigate fraudulent or unlawful activity, enforce our terms and policies, and comply with legal and regulatory obligations.

Lawful basis: legitimate interests and legal obligation

 

5. How we disclose personal information

 

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes connected with operating the Services. This may include:

 

• Shopify, which hosts and powers the store

• Payment providers such as Stripe

• Website, analytics and marketing providers such as Google and Meta

• Hosting, email and technical service providers

• Delivery and logistics partners where needed to fulfil your order

• Professional advisers, regulators or authorities where required by law or to protect our rights

 

We do not sell your personal information.

Some of these third parties may act as data processors on our behalf, while others may act as independent controllers depending on the service they provide.

 

6. Relationship with Shopify

 

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries outside your own, in order to provide and improve the Services.

To help protect, grow and improve our business, we may also use certain enhanced Shopify features. These may involve Shopify processing information about your interactions with our store, along with information from other merchants and Shopify itself. In these cases, Shopify is responsible for certain aspects of that processing.

To learn more about how Shopify handles personal information, please refer to Shopify’s own privacy information and privacy portal.

 

7. Cookies and similar technologies

 

We use cookies and similar technologies to:

 

• enable core website functionality

• analyse how visitors use our website

• remember preferences where relevant

• measure advertising performance and improve marketing

 

We may use tools such as Google Analytics and Meta technologies. You can manage cookies through your browser settings and any cookie preference tool made available on the website. Blocking certain cookies may affect site functionality.

 

8. Third-party websites and links

 

The Services may contain links to websites or platforms operated by third parties. If you follow a link to a third-party site, you should review its own privacy policy and terms. We are not responsible for the privacy, security or content of third-party sites.

 

9. Children’s data

 

The Services are intended for customers aged 18 and over. We do not knowingly collect personal information from children.

 

10. Security and retention of your information

 

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no system is completely secure and we cannot guarantee absolute security.

We keep personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to comply with legal, tax, accounting and regulatory obligations, resolve disputes and enforce our agreements.

Typical retention periods may include:

 

• Order, payment and tax records: up to 6 years

• Customer support and enquiry records: up to 24 months

• Marketing subscriber data: until you unsubscribe or ask us to delete it

• Analytics and advertising data: in line with cookie settings and provider retention periods

 

 

11. International transfers

 

Your personal information may be transferred to, stored in, or processed outside the UK.

Where personal information is transferred outside the UK or European Economic Area, we will rely on recognised safeguards where required, such as approved transfer mechanisms.

 

12. Your rights and choices

 

Depending on where you live, you may have rights in relation to your personal information, including the right to:

 

• request access to the personal information we hold about you

• request correction of inaccurate personal information

• request deletion of your personal information where applicable

• request restriction of processing in certain circumstances

• object to processing based on legitimate interests

• withdraw consent at any time where we rely on consent

• request portability of your personal information in certain circumstances

• manage your marketing preferences and unsubscribe from promotional emails at any time

 

We may need to verify your identity before responding to a request. We will not discriminate against you for exercising your rights.

If you are in the UK or EEA, you may also have the right to lodge a complaint with your local data protection authority, including the Information Commissioner’s Office (ICO) in the UK.

To exercise any of your rights, please contact us using the details below.

 

13. Complaints

If you have any concerns about how we process your personal information, please contact us first and we will try to resolve the issue. You may also have the right to complain to the relevant data protection authority.

14. Changes to this Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal obligations or regulatory requirements. The latest version will always be published on this page with the updated date.

15. Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your rights, please contact:

Whitmore Bedrooms

hello@whitmorebedrooms.co.uk

Unit 7 Savile St, Batley WF17 6JS, United Kingdom